Shincha Season Has Arrived

Hachijuhachiya, the 88th night counted from the start of spring, has long marked the time to pick new tea. Tea picked then is considered auspicious.

What makes shincha special

• A lush, fresh "shincha" aroma
• Rich in theanine for pronounced sweetness
• Relatively low in the catechins that cause bitterness

Aroma is everything with shincha. Open it soon after it arrives and enjoy it within two to three weeks. Our limited "Hashiri" shincha is available now.